Slomin's Home Security is an integrated home security, alarm system, and professional monitoring company based in New York. Part of 100-year-old Slomin's Inc., the home security line of business found itself struggling to differentiate its offerings in an increasingly crowded and automated field.
Our task was to help emphasize what sets them apart from the rest: the real people behind every system, every step of the way.
Unlike most home security brands, Slomin’s has humans at every touchpoint of their home security systems. From installation, all the way to monitoring, there’s people behind every piece of tech.
We launched a national campaign called “The Real Humans of Safety” to quite literally show off what sets them apart. This included a 60 second TV spot, multiple cutdowns shared across social, and introduced their new brand tagline: “Slomin’s - The Difference is Human”