Rheem is America’s #1 water-heating brand with a nearly 100-year-history. They’ve actually been around since 1925. And counting.
This is Rheem’s first consumer campaign. We already know plumbers love water heaters. They have for almost 100 years. But we wanted to get consumers thinking about how important water heaters are to their comfort. And Families love comfort.
We created a new beloved family — The Robinson’s — who amusingly show how Rheem water heaters fuel more than warm water, but warm moments. And get this; they’re just like you. We took a sitcom-like approach to the work that also highlighted the benefits of Rheem Water heaters. We utilized the sitcom style because not only will it live on tv, but it will live on streaming sites where content like this lives.
So settle in and experience a new degree of comfort.
Fun fact: Grandpa is wearing my sweater.
