MTN DEW RAID is a first-of-its-kind AI capability that rewards streamers for doing what they love – drinking MTN DEW – on stream and unleashes a combination of rewards aimed at building and amplifying each participating streamers’ audience. All gamers need to do is show MTN DEW on camera and opt-in to MTN DEW Raid when prompted to unlock the chance for 15 min of Twitch fame.
TLDR; We created a first-of-its-kind AI that allows people to stream with MTN DEW for a chance to be featured on the Twitch homepage.
Teaser below. Case study coming soon. But it went really really well. Like, really well. You can take my word for it.
Below you’ll find some captured footage of just a few of the thousands of gamers that partook.