Our goal was to help a stock exchange win the chicken sandwich wars without making a chicken sandwich. What better time to do it than on Super Bowl Sunday?
(Stock exchange lingo ahead)
IEX released a new order type near the super bowl called D-Limit, their first lit order type. So we created a real, tangible hot sauce that embodied the benefits of this new order type. The official, unofficial hot sauce of the stock market. Lit Sauce and D-Limit hopped on the cultural phenomenon that was the chicken sandwich wars. And well, in a landslide victory, after weeks of teasers, IEX won by simply putting the best hot sauce on every chicken sandwich.
We even got to play “reply guy” on the day of the big game.
