The Anti-Vodka Vodka from ground to glass.
We were tasked to build the High Desert brand from the ground up in a way that celebrates the product’s heritage and hand-made nature. A vodka born in Texas, made from prickly pear cactus fruit, and harvested in Mexico, High Desert was born.
We were also asked to not change the bottle in any way, shape, or form. So naturally, we redesigned the entire thing. And they loved it.
We had a film crew go to San Luis Potosi to film an “In the Making” documentary about the front lines of High Desert Vodka. A collection of clips and interviews that capture the hand-made, hand-harvested process behind a legend in the making — High Desert Cactus Vodka. We laid out a plan to generate strong brand awareness and excitement with the Austin, TX market, both with the end-consumer and appropriate distributors.
