Public displays of affection ahead.
Cart is a hip, millennial, cool-cat, down-with-the-times, e-commerce platform that helps develop direct-to-consumer sites. But in a hip, millennial, cool-cat, down-with-the-times kind of way.
Cart is driven by their love for brands. Brands both on their platform and those that haven't joined yet. And there’s no better way to woo brands than to pour our hearts out in the form of love letters. The “Dearest” campaign was designed to target not only brands, but brand directors in their respective stomping grounds. We plasterd jumbo sized love letters to show our jumbo sized love for brands that are the apples of our eyes.
This began in LA and expanded to other markets like Austin, Atlanta, and New York.
Word on the street is, it worked!
We took home Gold at the Transform Magazine awards for best use of copy style or tone of voice.
